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The MAER Vol.37 Distributed by EBSCO

CONTENTS

Research Article 1
A Cryptocurrency And An Alternative Payment Solution Model
Dr. Guan HC (1) and Dr. Ameen Talib* (2)*
(1.) School of Business, Singapore University of Social Science, Singapore
(2.) School of Business, Singapore University of Social Science, Singapore

Research Article 2
How Ethical Ideology Has Changed Conditionally With The Changing Generation Behaviors
Dr. CelikdemirDZ (1)* and Dr. PakerIT (2)

(1.) (2.) Department of International Logistics Management, Faculty of Economics and Administrative Sciences, YasarUniversity, Turkey

Research Article 3
The importance of the quantitative methods application in conjunction with organizational tools aid in the decision-making process
Dr. Daniela HereidL. (1)* and Dr. Gustavo S. Queiroz(2)

(1). Optimization and Intelligence Management Laboratory -LOGIN, 1700 Av. Paranjana, Fortaleza, CearaState, Brazil
(2). University of the State of Ceara, 1700 Av. Paranjana, Fortaleza, Ceara State, Brazil

Research Article 4
What processes do entrepreneurs use for leading themselves during the challenging times of building and growing a business?
Dr. SibylleGeorgianna* (1)
(1.) Vanguard University of Southern California, Office of Graduate Studies, 55 Fair Drive, Costa Mesa, CA,USA
,

Research Article 5:
Does adopting a stakeholder concept rather than the shareholder concept enable a business to enhance its competitive advantage?
Dr. James Atta-Panin* (1)(2)



(1.) Department of Business, NewhamSixth Form College, London, UK
(2.) Department of Business, NewhamSixth Form College, London, UK








, >

Anyone who has studied the use of information technology as a competitive weapon has encountered the name Charlie Feld. Mr. Feld led the Management Services Department of Frito-Lay during the 1980s when he pioneered one of the earliest applications of information systems used to generate a competitive advantage. No less than eleven Harvard Business School case studies document the work of Mr. Feld during his tenure at Frito-Lay, covering the period starting when Feld was hired at Frito-Lay in 1981 through his departure in 1992. So, when Blind Spot appeared in the results of this reviewer’s regular search for new and innovative books, it had to be considered for review. And this reviewer knows the reader will not be disappointed.

There are literally dozens of books from the mundane to the excellent that discuss and recommend methods and practices for aligning IT with the organization. Further, there is the ubiquitous chapter in just about every MIS textbook on the same subject. However, almost all of these books deal with the subject of strategic alignment from the perspective that it is the CIO’s responsibility to align the IS strategic plan with that of the business. In Blind Spot, Feld makes the case that ...

 

 











































 
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